LifeLock Alternatives and Competitors – SAVE 75% On This One

Lauren Sakiyama
Writer
Brandon King
Editor
Last Updated November 27, 2023

If you’re looking for LifeLock alternatives, you’ve come to the right place. After over six months of testing, we recommend Aura over any other identity protection service, including LifeLock.  

Aura protects your identity with more accurate alertsit found 15 during testing. LifeLock only found one. 

Aura also offers more comprehensive protection than LifeLock’s top-tier plan, including features like automatic data broker removal services.

And it gets better. With our discount code, you can lock in our OFF Aura for life and avoid LifeLock’s subscription renewal price hikes.

Why You Should Get Aura:

60 Day Money Back Guarantee
  • Aura offers more accurate and comprehensive monitoring to keep your identity safe.
  • $5 million in identity theft insurance is included with Aura family plans. You can rest easy knowing your family is protected.
  • Aura offers 24/7/365 customer service. They’re easy to reach and ready to help.
  • Aura is the best value in identity protection, charging less than LifeLock yet offering more.

You Should Get…

  • Identity Guard if you want the best dark web monitoring with few additional services.
  • IdentityForce if you want top-notch credit monitoring tools above all else.
  • IDShield if you want reputation monitoring for your social media accounts more than you want identity protection.
  • IDWatchdog if you want alerts you can customize and share.
  • Allstate Identity Protection if you want a ton of added features, even at the cost of less accurate alerts. 
  • IDX if you want a service that’s easy to use and are willing to pay extra for it.
  • IdentityWorks if you need a free credit monitoring plan rather than a true identity protection service.
  • PrivacyGuard if you want to manage your identity protection from your phone.
  • Costco CompleteID if you’re a Costco member who prefers to shop exclusively through the warehouse store.

Home Security Heroes independently tests and reviews every product. We may earn a commission when you buy through our links. Read more here.

So if you’re like me and found LifeLock to be less than it claims, this article is for you. And, if you’re one of the lucky few that didn’t sign up for LifeLock because you knew there was better out there, this is still an excellent article to reference. 

By the time you’re done reading it, you’ll know which identity protection service is best suited to your needs. My guess is it will be Aura, but I’ll let you decide.

Top 10 LifeLock Alternatives and Competitors in 2023

  1. Aura
  2. Identity Guard
  3. IdentityForce
  4. IDShield
  5. ID Watchdog
  6. Allstate Identity Protection
  7. IDX
  8. IdentityWorks
  9. PrivacyGuard
  10. Costco Complete ID

Below, I’ll briefly summarize each service, including its top features and who it’s best suited for. Then, I’ll explain how LifeLock competitors compared during testing. Finally, I’ll summarize each service’s pricing and plans so you know what to expect if you switch.

Ready? Let’s do this!

Our Norton LifeLock’s Alternatives Video Review

1. Aura

Aura Logo

Pros

  • More accurate and effective monitoring
  • Better customer service and threat resolution 
  • More flexible family plans
  • More affordable

Cons

  • Less theft insurance coverage compared to LifeLock’s top-tier plan

Aura is my top pick for identity protection, the best LifeLock alternative for several reasons.  

It offers comprehensive and award-winning identity theft and credit monitoring, full-service identity restoration, 24/7 customer service, and flexible family plans that allow you to include up to five adults.

Add in their suite of parental control tools and online privacy features, and you’ve already surpassed LifeLock by a mile. 

And, when you use our discount code, you slash Aura’s already low price, locking you in at an even lower rate for life – something LifeLock fails to do (they up their price upon renewal).  

That means I recommend Aura to most people. 

If you want to protect your credit, financial assets, and identity, Aura is the best pick. It’s also ideal for parents with children of any age. And it’s fantastic for seniors that need niche monitoring for assets like their home and car titles – and need it on a budget

Overall Score

Monitoring & Alerts

  • Aura found 15 unique dark web alerts, the maximum in our test

  • LifeLock only found 1 alert

Threat Resolution

  • White Glove support standard on all plans

  • Priority support only on the most expensive plan

Theft Insurance Per Adult

  • $5M Theft Insurance total on the Family plan with 5 adults

  • $1M per adult on all plans

  • $25,000 on Standard Plan

  • $100,000 on Advantage Plan

Only Ultimate Plus offers $1M coverage

Customer Support

  • Aura wins with their US-based 24/7 support

  • LifeLock promises US based experts but when we tested this, our experience was terrible

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

Cost

  • Aura offers an incredibly low price and highest bang for your buck

  • You pay more for less protection from LifeLock since only the Ultimate Plus plan offers what Aura offers in all plans

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • Renewal price is increased after first year

Promo Code



How It Compares To LifeLock 

When I tested Aura, it found two dark web alerts and ten compromised passwords in a matter of minutes. LifeLock found one dark web alert and no compromised passwords, so I know it’s not finding what it should. 

aura dashboard

Aura’s customer service team was also quick to answer and extremely helpful. I’ve called them at the most inhospitable times (midnight, four am, etc.), and each time I’ve reached a representative in under two minutes. I can’t say the same for LifeLock. 

Though LifeLock offers 24/7 customer service and a live chat line, I’ve found that neither is very effective. In either case, it takes a long time to reach a real person, and in my experience, said person tends to be less than knowledgeable about their product. 

LifeLock’s family plans are also rigid, only allowing two adults and up to five children. If you’re trying to protect college-aged kids or aging parents, LifeLock doesn’t work

LifeLock’s “Norton Family” protection suite seems appealing at first glance, but Aura’s parental controls and Internet security have more features, including the ability to “pause the internet” from any device. 

Aura also comes with safe gaming controls for computer security. These monitor over 200 popular online games for signs of cyberbullying, harassment, racism, and grooming so parents can step in when needed. 

While LifeLock’s insurance coverage looks more appealing up front (they offer up to $3 million per adult and $1,050,000 per child on the top-tier family plan), only the top tier comes with that much coverage. Lower tiers are significantly reduced, with the “Select” plan only offering $25,000 in stolen funds and expense reimbursement.

And, at LifeLock’s top tier, it’s very expensive. As you’ll see with Aura’s plans and pricing below, Aura is much more affordable.

Pricing and Plans 

Promo Code

Individual Plan Cost

  • $9/month 

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

Couple Plan Cost

  • $17/month 

  • Covers 2 Adults

Family Plan Cost

  • $25/month 

  • Covers 5 adults & unlimited kids

Aura only offers one plan but offers the same benefits as Identity Guard's Ultra plan

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

Promo Code


Aura keeps its plans and pricing simple. They avoid tiered pricing structures and offer one flat rate that includes everything. I like this much better than LifeLock’s tiered pricing structure.

  • $12 per month annually ($15 monthly) for individuals 
  • $24 per month annually ($30 monthly) for families, including up to five adults and unlimited children

These rates are already affordable, and unlike LifeLock, they don’t rise after the first year. But you can do better by using our Home Security Heroes discount, giving you a phenomenally low rate for LIFE.

2. Identity Guard

Identity Guard logo

Pros

  • More accurate monitoring
  • Better customer service
  • More flexible family plan
  • No frills, “Value” plan available for a very low rate

Cons

  • Minimal online privacy and security features 
  • Only includes identity restoration services with its top-tier plan

Identity Guard is Aura’s predecessor, offering many of the same advantages as Aura. 

Its monitoring is accurate, its customer service team is top-notch, and though it doesn’t have all the bells and whistles that Aura and LifeLock’s id theft protection provide, it does have one incredible benefit.

You can get Identity Guard’s most basic protection at a very low price. So, if you’re looking for basic monitoring and insurance coverage only (no identity restoration services, advanced monitoring, or credit tools), then Identity Guard might be a good option.  

Overall Score

Monitoring & Alerts

  • Identity Guard found the same number of alerts since they use the same engine

  • LifeLock only found 1 alert

Threat Resolution

  • Only the most expensive Ultra plan offers White Glove support

  • Priority support only on the most expensive plan

Theft Insurance Per Adult

  • $1M total Theft Insurance on all plans

  • $25,000 on Standard Plan

  • $100,000 on Advantage Plan

Only Ultimate Plus offers $1M coverage

Customer Support

  • Great US-based customer support but needs 24/7 hours of operation

  • LifeLock promises US based experts but when we tested this, our experience was terrible

Additional Services

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

Cost

  • Identity Guard is great if you want the cheapest plan, but costs more than Aura for similar protection

  • You pay more for less protection from LifeLock since only the Ultimate Plus plan offers what Aura offers in all plans

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

  • Renewal price is increased after first year

Promo Code



Related: Identity Guard vs LifeLock: Head to head comparison.

How It Compares To LifeLock 

Identity Guard has the same monitoring capabilities as Aura. So, it found the same two dark web alerts and the same ten password alerts on me during testing. This is much better than LifeLock’s one dark web alert. 

Their customer service team is also the same as Aura’s, so again, they were much easier to get a hold of and far more knowledgeable than LifeLock’s team. 

Just like Aura, Identity Guard also comes with a very flexible family plan, allowing you to include up to five adults and unlimited children. So, you can protect your parents, in-laws, or adult children. With LifeLock, you’re limited to just two adults and five kids. 

That said, LifeLock does offer increasing insurance coverage for each plan member, including children. This insurance coverage starts small, though, with the lowest plan only offering $25,000 each in stolen fund reimbursement and expense coverage. 

Identity Guard’s insurance is $1 million per adult, even with its lowest plan, which is more affordable than LifeLock’s base-level offerings (especially when considering LifeLock’s increased pricing upon renewal). 

Unfortunately, Identity Guard doesn’t come with much in the way of extras. There are no parental controls, no VPN, and no antivirus software. It does have a password manager and a safe browser built-in, but that’s it. So, LifeLock definitely comes out ahead if you’re looking for additional features

But if you want a no-frills product that’s accurate and relatively inexpensive, Identity Guard is a good pick.

Pricing and Plans 

Promo Code

Individual Plan Cost

  • $5/m Value Plan

  • $11.99/m Total Plan

  • $17.99/m Ultra Plan

Couple Plan Cost

  • No Couples plan

Family Plan Cost

  • $8.99/m Value Plan

  • $17.99/m Total Plan

  • $23.99/m Ultra Plan

  • Covers 5 adults & unlimited kids

Renewal Price Increased After 1st Year?

  • No. You lock in the price for life

Promo Code


Identity Guard offers three pricing tiers:

  • Value ($7.50 per month annually for individuals, $12.50 for families) 
  • Total ($16.67 per month annually for individuals, $25 for families)
  • Ultra ($25 per month annually for individuals, $33.33 for families)

The Value plan includes very basic monitoring (dark web, data breach, and high-risk transactions only) with a $1 million identity theft insurance policy. 

The Total plan adds on bank account monitoring and basic three-bureau credit monitoring.

The Ultra plan is most comparable to LifeLock because it includes comprehensive monitoring (including home title monitoring and investment account monitoring) and white glove identity restoration services, alongside thorough credit monitoring.

3. IdentityForce

Identity Force logo

Pros

  • More accurate monitoring
  • Better customer service
  • No cost increase for renewal

Cons

  • Parental control features aren’t as thorough as LifeLock’s
  • Insurance does not increase with added plan members 
  • Pricey

IdentityForce is a good choice for alternatives to LifeLock if you’re switching from LifeLock because it offers more accurate monitoring, a unique suite of credit tools, and online security features. 

IdentityForce also offers good customer service and white glove identity restoration with all of its plans. Plus, they provide nice online privacy extras for adults and kids. 

So, IdentityForce is great for parents, especially those with kids who are active on social media. It’s also good for people who are trying to improve their credit scores

Overall Score

Monitoring & Alerts

  • Found 7 unique dark web alerts

  • LifeLock only found 1 alert

Threat Resolution

  • Excellent customer service

  • Priority support only on the most expensive plan

Theft Insurance Per Adult

  • $1M total Theft Insurance on all plans

  • $25,000 on Standard Plan

  • $100,000 on Advantage Plan

Only Ultimate Plus offers $1M coverage

Customer Support

  • IdentityForce matches Aura with their excellent US-based 24/7 support

  • LifeLock promises US based experts but when we tested this, our experience was terrible

Additional Services

  • VPN

  • Password ManagerNew List Item

  • Antivirus

  • Parental Controls

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

Cost

  • More expensive than Aura with lesser protection

  • You pay more for less protection from LifeLock since only the Ultimate Plus plan offers what Aura offers in all plans

Renewal Price Increased After 1st Year?

  • No

  • Renewal price is increased after first year

Promo Code



Related: Identity Force vs LifeLock: Head to head comparison.

How It Compares To LifeLock 

When I tested IdentityForce, I walked away impressed. Its monitoring capabilities were 

just as accurate as Aura’s (it found the same alerts, just as fast). 

identityforce dashboard

And its monitoring services are very comprehensive. Like LifeLock and Aura, it includes investment account monitoring (though it misses home and auto title monitoring, which Aura provides). 

Their customer service team is also responsive. Unlike LifeLock, getting a hold of a customer service rep with IdentityForce is easy. When I called, I reached a rep in under two minutes, and they had no problem answering my questions. 

IdentityForce’s identity restoration services are also uniquely extensive. They go as far as to offer identity restoration for immediate family members, even if you don’t have a family plan. 

Speaking of which, I used to take issue with IdentityForce for not publishing their family plan rates. Up until very recently, you had to call in to get rates and inclusions, but as of this writing, IdentityForce has begun publishing their family plan rates online, which is ideal. 

Like LifeLock, their family plan structure is rather rigid- allowing only two adults. Unlike LifeLock, though, IdentityForce allows for unlimited children rather than its competition limiting it to five kids under eighteen. 

Each family plan comes with IdentityForce’s ChildWatch service, which isn’t quite as comprehensive as Norton’s Family suite. It doesn’t include true parental control features. However, it does scan social media for signs of racism, bullying, or harassment, which is helpful to parents. 

IdentityForce offers $1 million in identity theft insurance regardless of whether you sign up for a family plan or as an individual. So, LifeLock has IdentityForce beat there.

And unfortunately, IdentityForce is a bit pricey. But, the price doesn’t increase upon renewal as LifeLock’s does.

Pricing and Plans

Promo Code

Individual Plan Cost

  • $23.99/mo or $239.90/yr - UltraSecure & Credit plan the only one now available)

  • These are current prices

Couple Plan Cost

  • No Couples plan per se (See Family plan below)

Family Plan Cost

  • Covers 2 adults & unlimited amount of kids

  • All family plans include Childwatch ID Protection

Renewal Price Increased After 1st Year?

  • Yes

Promo Code


IdentityForce comes with two plan types: UltraSecure and UltraSecure + Credit. 

The latter includes a number of credit monitoring tools, including a credit simulator tool that lets you predict your future credit score given certain events. UltraSecure is straight identity monitoring with no credit monitoring functions. 

Pricing looks like this: 

  • UltraSecure: $19.95 per month for individuals or $189.95 per year
  • UltraSecure + Credit: $34.99 per month or $329.95 per year
  • Family Plan (includes everything in UltraSecure + Credit and Childwatch) – $35.99 per month or $359.95 per year)

4. IDShield

Pros

  • Licensed private investigator-led restoration team 
  • Easy to reach customer service

Cons

  • Not very accurate monitoring
  • Giltchy tools 
  • Customer service has limited hours

IDShield makes the list of LifeLock competitors because of its identity restoration services. Unlike other options, IDShield goes above and beyond by using licensed private investigators to help victims of identity theft.

idshield private investigators

Based on our IDShield identity protection reviews, IDShield also offers a good customer service team and fairly comprehensive monitoring (though it’s missing a few key features like investment account monitoring and home title monitoring).

Unfortunately, IDShield isn’t the most accurate service I’ve tested, and some of its tools are a little glitchy. But for those who want to ensure they have restoration help from uniquely qualified individuals, IDShield might be worth looking into.

Overall Score

Monitoring & Alerts

  • Found 8 unique dark web alerts

  • LifeLock only found 1 alert

Threat Resolution

  • Excellent customer service

  • Priority support only on the most expensive plan

Theft Insurance Per Adult

  • $1M total Theft Insurance on all plans

  • $25,000 on Standard Plan

  • $100,000 on Advantage Plan

Only Ultimate Plus offers $1M coverage

Customer Support

  • US-based 24/7 support

  • LifeLock promises US based experts but when we tested this, our experience was terrible

Additional Services

  • VPN

  • Antivirus

  • Password Manager

  • Parental Controls

  • VPN

  • Antivirus

  • Parental Controls

  • Password Manager

Cost

  • More expensive than Aura with lesser protection

  • You pay more for less protection from LifeLock since only the Ultimate Plus plan offers what Aura offers in all plans

Renewal Price Increased After 1st Year?

  • No

  • Renewal price is increased after first year

Promo Code



Related: IDShield vs LifeLock: Head to head comparison.

How It Compares To LifeLock 

LifeLock isn’t a very accurate tool, but, unfortunately, neither is IDShield. When